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Ocean - Magazine

This design belongs to the series of my works inspired by Marine conservation activism. 
I decided to work with sliced typography since it's a smooth way of drawing the user’s attention to the word and text within the letters. I used three of the most important hierarchy principles, the size, the negative space and the colour.

Ocean typography magazine
Sliced typography letter O

People read bigger things first and that's why the font is immense and occupies the two pages of the magazine. At the same time, the empty space makes the word sticks out and gives the content ample room to breathe. The choice of colour is based on the obvious relationship between blue and the ocean and its complementary, generating a contrast and extra emphasis.

Copyright © 2025 - Clara Baade

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